What’s the difference between being popular and being cool? How has social media changed the trend cycle? And what do Taylor Swift and Walmart have in common?

 

• SOURCES:
  • Anette Asp, project manager and research coordinator at the California Institute of Technology.
  • Lalin Anik, professor of marketing at Vrije University Amsterdam.
  • Marc Bain, journalist.
  • Judy Blume, young adult author.
  • Colin Camerer, professor of behavioral economics at the California Institute of Technology.
  • James Dean, 20th-century American actor.
  • Ryan Hauser, Ph.D. candidate at the Yale School of Management.
  • Michael Jordan, former professional basketball player.
  • Johnny Miles, senior value manager at Workday.
  • Steven Quartz, professor of philosophy at the California Institute of Technology.
  • David Skinner, editor of Humanities magazine.
  • Lindsey Vonn, Olympic alpine skier.

 

• RESOURCES:
  • "Do You Think You're Cool?" poll by YouGov (2024).
  • "What Cool Means Now," by Marc Bain (Quartz, 2020).
  • "The History of Michael Jordan's 'Banned' Sneakers," (Complex, 2020).
  • "Brand Coolness," by Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro, and Richard P. Bagozzi (Journal of Marketing, 2019).
  • "How to be Cool," by Johnny Miles (UVA Darden Ideas to Action, 2017).
  • Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World, by Steven Quartz and Anette Asp (2015).
  • "How Capitalism Created 'Cool,'" by Bourree Lam (The Atlantic, 2015).
  • "How Did Cool Become Such a Big Deal?" by David Skinner (Humanities, 2014).

 

• EXTRA:
  • "Are We Getting Lonelier?" by No Stupid Questions (2023).

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