smj:  school marketing journal

199: Why Heads must own marketing


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School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

In this episode, Brad and Scully discuss why school Heads must take ownership of their school marketing. They investigate the three main roles of marketing in schools, highlight where leadership is essential and examine the leadership mindset required to balance strategy and promotion with the goal of helping Heads recognise their influence and maximise their marketing impact.

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