From Audit Decks to Mosquito Vans: Ian Martens on Taking the Leap into Franchising

In this episode, Franzy co-founder Alex Smereczniak sits down with Ian Martens, a 25-year-old who walked away from a fast-track career at EY to launch a MosquitoNix franchise in Charlotte. Ian didn’t set out to become a franchisee—but when the right team and opportunity came along, he decided to bet on himself and make the leap.

He shares what it was really like to go from IT audits to door hangers, why he believes customer service is the real differentiator in home services, and how simple, scrappy marketing tactics like yard signs and van branding are driving real results. Ian gets candid about the emotional highs and lows of his first few months in business—and the mindset shift it took to fully commit.

We also unpack some of the biggest misconceptions about franchising, especially the idea that franchisees aren’t local owners. Ian makes the case for why franchising can be a powerful way to build something of your own—without doing it completely alone.

Want help finding the right franchise for you? Head to Franzy.com to get started.