Profitable Web Designer with Shannon Mattern

2023 Mid-Year Review: How to Know When to Restructure Your Pricing EP 44

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👩‍💻 Get Shannon's free course for women web designers who want to make more money without working 24/7.

This week I’m digging into my mid-year results and the data that led me to restructure my pricing.

In this episode I’m breaking down:

  • The difference between an expense vs. hybrid vs. investment mindset, and how your mindset affects the type of client you attract.
  • The transformation from a hybrid mindset to an investment mindset that our students achieved by investing in a coaching program like the Web Designer Academy.
  • How my decision to charge investment-minded pricing made the hybrid mindset clients I was actually trying to help say no.
  • How I used the data from the last three and a half years to drive my decision to restructure our pricing for the Web Designer Academy.


    • My top 3 lessons from the first half of 2023:

    • You’ll never be done doing the mindset work. It take practice to cultivate and maintain the mindset that will help you create the results you want… but things WILL happen that will knock you off your game, and that’s normal and it’s okay.
    • Don’t keep trying to find all the answers and make all the decisions on your own! Be open to support, encouragement and advice. You can’t always see the problems in your business or the opportunities like other people can.
    • You will have tough times in business if you plan to be in business for any length of time. Nothing has gone wrong… it’s how you build resilience during these tough times that determines results going forward.


      • When you're ready, here are some ways we can help you with your web design business:​

      🎧 Subscribe to Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime.

      👩‍💻Learn more about the Web Designer Academy: We help ambitious women web designers reclaim their time, book profitable web design projects they love, and make more as freelance web designers than they ever thought possible.

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      Profitable Web Designer with Shannon MatternBy Shannon Mattern
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