Inside Content - The TV Industry Podcast

2023 TV Industry Trends & Predictions | Inside Content


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Last year, the TV and streaming industry saw some rapid shifts. SVOD ad-tiering, the integration of global streamers with Pay TV operators and the rapid growth of FAST are just some of the key changes we saw in 2022. Most services faced economic challenges, from AVOD and BVOD struggling with the ad market to Pay TV and SVOD competing against the cost-of-living crisis faced by consumers. But with those challenges have come new models, new opportunities and success.

On this special episode of Inside Content, Peyton Lombardo, manager at 3Vision is joined by EVP Jack Davison and Director Jack Thomas to discuss our new 2023 TV Industry Trends & Predictions report which collates global feedback from senior media executives to provide data-driven predictions and insights into major industry areas.

Together they consider the report's key findings and discuss some of the hottest topics in the TV industry, such as AVOD Growth, SVOD Competition, and the unrelenting demand for content.

Here is a breakdown of the topics they discuss:

  • Market growth in the US, India and Australia
  • SVOD growth prospects with a spotlight on Netflix and Disney+
  • The opportunity of local streamers to co-produce with global streamers
  • Top SVOD priorities - Lower-priced ad-tiers and local content
  • The growth of AVOD and FAST and the potential loss of faith in BVOD
  • Scripted TV Series as a way to maximise subscriber acquisition
  • The uncertainty of cord-cutting
  • We hope you enjoy this insightful episode!

    Download the The 2023 TV Industry Trends & Predictions Report now ➡️ https://www.3vision.tv/news-insights/the-2023-tv-industry-trends-predictions-report/

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    3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

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