SEO In Flux: 2024 is the year of Google Updates and SEO changes.

Stop Buying Links!

Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks.

Jane shares the misconception that  backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink profile.

Connect with Jane on Linkedin

Jane shares common mistakes businesses make in PR and SEO. 

• Overlooking content relevance
•  The pitfalls of link buying 
• And the threat of penalties from Google.

Instead, Jane advises businesses to consider strategic public relations to enhance visibility and brand credibility.

Tune in to learn more!

00:58 Introducing Jane Hunt from JBH

01:28 The Evolution of JBH: From Digital PR to SEO

02:01 Discovering the Synergy Between PR and SEO

02:44 Specializing in Digital PR: A Strategic Shift

03:38 The Comprehensive Approach to Digital PR

04:07 Exploring the Depths of PR Beyond Link Building

05:49 Press Releases vs. Digital PR: Understanding the Difference

07:09 Decoding PR, Marketing, and Advertising

08:56 The Multifaceted Role of Today's Marketers

09:24 Measuring the Impact of PR and SEO Efforts

11:16 The Power of Quality Over Quantity in Backlinks

12:49 A Success Story: The Impact of PR on Sales

14:55 The Added Value of Digital PR

15:40 Preparing for a Public Relations Campaign

17:18 Navigating the Intersection of SEO and Public Relations

20:17 Common Mistakes in Digital PR and How to Avoid Them

23:40 The Potential Impact of Controversial Campaigns

25:16 Practical Advice for Small Business Owners

26:51 Identifying the Ideal JBH Client

28:53 Closing Thoughts and Gratitude

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