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2025 Amazon Marketing Resolutions and Intentions
In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising.
You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective.
This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Beginning: New Year’s plans
5:23 - AMC importance
8:00 - Connecting ads
11:01 - SQPR insights
14:12 - Ad tracking sheet
18:23 - AI for ads
25:06 - Human-made content
27:29 - AI search focus
30:04 - Ad automation
36:18 - ADSP updates
39:29 - TikTok Shops goal
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Brent, Brent Zahradnik
Using Amazon DSP and AMC to Fully Understand the Customer Journey
How Can I Best Use Amazon Marketing Cloud?
What Amazon PPC Updates Do You Need for 2024?
What Top Amazon Sellers Won’t Tell You About AI Video Ads
Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
View all episodes
By The PPC Den
4.9
9898 ratings
In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising.
You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective.
This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Beginning: New Year’s plans
5:23 - AMC importance
8:00 - Connecting ads
11:01 - SQPR insights
14:12 - Ad tracking sheet
18:23 - AI for ads
25:06 - Human-made content
27:29 - AI search focus
30:04 - Ad automation
36:18 - ADSP updates
39:29 - TikTok Shops goal
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Brent, Brent Zahradnik
Using Amazon DSP and AMC to Fully Understand the Customer Journey
How Can I Best Use Amazon Marketing Cloud?
What Amazon PPC Updates Do You Need for 2024?
What Top Amazon Sellers Won’t Tell You About AI Video Ads
Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
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