This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

2025 Content Marketing Trends [Special Episode] (451)


Listen Later

The boys go deep into CMI's 2025 content marketing research report.

While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including:

  • Think more local in 2025
  • Who's your "with"?
  • Paid promotion of content for the win
  • Less is more
  • Time to kill some things
  • Let's get risky in 2025

See the full research here.

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.

And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.

 - Hubspot.com/

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

 

 

...more
View all episodesView all episodes
Download on the App Store

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseBy Joe Pulizzi & Robert Rose

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

167 ratings


More shows like This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

116 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,447 Listeners

Content Inc. - The Podcast by Joe Pulizzi

Content Inc. - The Podcast

89 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

749 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

83 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

346 Listeners

Creator Science by Jay Clouse

Creator Science

460 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,259 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

147 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

152 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

287 Listeners

B2B Marketing with Dave Gerhardt by Dave Gerhardt

B2B Marketing with Dave Gerhardt

40 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

354 Listeners

The Next Wave - AI and The Future of Technology by Hubspot Media

The Next Wave - AI and The Future of Technology

57 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

76 Listeners