In this AI Marketing Podcast episode, Dan Sanchez and Travis Sanchez reunite to kick off the new year with bold predictions for AI in marketing. They revisit Dan’s 2023 predictions, examining wins, misses, and surprising trends. Together, they share insights on hyper-personalized marketing, AI agents, and the adoption curve of AI among marketers. Plus, Travis offers a unique perspective on the gap between AI's capabilities and user readiness. This engaging discussion is a must-listen for marketers navigating the rapid evolution of AI tools and techniques. Get ready to rethink how you approach your marketing strategy in 2025 and beyond!

Resources Mentioned

• Take Dan’s free AI marketing course at aidrivenmarketer.com/course.
• Connect with Dan on LinkedIn at linkedin.com/in/digitalmarketingdan.

Episode Timestamps:

• 00:01:30 – Welcome Back to the Bot Bro Series: Turning AI hype into help.
• 00:35:86 – Recap: 65 episodes, 25,000 downloads, and a new year of AI marketing.
• 01:20:93 – Revisiting 2023 Predictions: Big bets, AI company failures, and missed automation case studies.
• 03:42:67 – Integration Wins: HubSpot and big tech stepping up their AI game.
• 05:16:68 – Generational AI Gaps: Who’s fooled by AI-generated content?
• 07:06:32 – Surprise Advances: AI music and video tools changing creative processes.
• 08:12:49 – 2025 Predictions Begin: From hyper-personalized marketing to AI agents.
• 10:58:64 – Real-World Applications: Using AI for customized learning journeys.
• 15:33:12 – Intelligent Automation vs. AI Agents: Where the lines blur.
• 19:41:95 – Video Editing with AI: Why we’re not at Grade A yet—but it’s coming.
• 22:41:63 – ChatGPT-5 Speculation: The anticipated breakthrough in AI reasoning.
• 23:44:73 – Poll Results: How often marketers use AI and what holds some back.
• 26:14:45 – Exploring the Anti-AI Sentiment: Why some resist the shift.
• 27:48:80 – Viral Prompt Breakdown: The best question to ask ChatGPT for insights.