<p><a href="http://stories.hilton.com/2026trends">Hilton's newly released 2026 Trends Report</a> describes 2026 as the year of the "Whycation", projecting travelers will focus more on the reasons behind their desire to hit the road. Hilton's Senior Vice President of Strategy, Insights and Full Service Brands Jess Petitt joins the podcast to talk about that and the many other trends that will define the upcoming year.</p>

Hilton's newly released 2026 Trends Report describes 2026 as the year of the "Whycation", projecting travelers will focus more on the reasons behind their desire to hit the road. Hilton's Senior Vice President of Strategy, Insights and Full Service Brands Jess Petitt joins the podcast to talk about that and the many other trends that will define the upcoming year.

<p><a href="http://stories.hilton.com/2026trends" rel="noopener noreferrer">Hilton's newly released 2026 Trends Report</a> describes 2026 as the year of the "Whycation", projecting travelers will focus more on the reasons behind their desire to hit the road. Hilton's Senior Vice President of Strategy, Insights and Full Service Brands Jess Petitt joins the podcast to talk about that and the many other trends that will define the upcoming year.</p>

2026 will be about the "why" of travel, and other trends (with Hilton's Jess Petitt)

CoStar News Hotels' experienced, award-winning journalists bring diverse perspectives and voices to the news. From exclusive interviews with CEOs, to conference news from around the world, to coverage of public hotel companies, our stories are accessible for free 24/7 to inform your business today and in the future.

CoStar News Hotels is part of the global CoStar News team, which reports commercial real estate news from all over the United States, Canada and the U.K.

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CoStar News Hotels' experienced, award-winning journalists bring diverse perspectives and voices to the news. From exclusive interviews with CEOs, to conference news from around the world, to coverage of public hotel companies, our stories are accessible for free 24/7 to inform your business today and in the future. CoStar News Hotels is part of the global CoStar News team, which reports commercial real estate news from all over the United States, Canada and the U.K.

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2026 will be about the "why" of travel, and other trends (with Hilton's Jess Petitt)

2026 will be about the "why" of travel, and other trends (with Hilton's Jess Petitt)

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