Contractors typically learn how to do their work well first, then learn how to sell their business. Chances are, you're already good at gaining trust through on-the-job interactions with your clients, but quickly gaining trust from random people who end up on your website is harder. Tim Brown is the guest today and he's here to discuss how to build a persuasive website that will convert web traffic to customers.

In this episode, we talk about...

• Building persuasion into your website by showing you're trustworthy through testimonials, badges, etc.
• Playing to the TL;DR crowd with concise, eye-catching headers.
• Using clear calls to action and putting "trust factors" around them, like good copy and good images.
• Thinking like a user when you build your site -the average person doesn't care that much about you, they just want their problem fixed.
• How to achieve good balance with this approach, because you still need to talk about your business enough for the sake of clarity.

Links to resources:

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