Professional Builders Secrets brings you an exclusive episode with Helena and Emily, Co-founders of Arrow Agency. Throughout this episode, Helena and Emily reveal why so many builders feel like they’re wasting money on marketing, and they break down what you can do to avoid the common traps. They share proven strategies for setting up campaigns that actually deliver results, what to look for when choosing an agency, and how to make sure your budget is being used effectively.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 204 YOU WILL DISCOVER

• Why so many builders feel frustrated with marketing agencies
• The red flags to watch for when choosing a marketing partner
• The importance of clear goals, KPIs, and strategy before spending money
• How to set up paid advertising that drives real leads
• The key metrics you should track to measure success

ABOUT HELENA TIVEY

Helena brings over 15 years of experience in media and marketing, co-founding The Arrow Agency to help builders grow with transparent, results-driven strategies. Passionate about client success and work-life balance, she combines sharp strategic thinking with real-world insight, empowering both businesses and her team to thrive.

Connect with Helena: linkedin.com/in/helena-tivey-845057a1/

ABOUT EMILY WILLIAMS

With over a decade in marketing across FMCG, agribusiness, services and more, Emily co-founded The Arrow Agency to challenge cookie-cutter approaches and deliver client-first results. Specialising in digital strategy, automation, and lead funnels, she combines practical insight with innovation to create smarter campaigns that drive sustainable growth.

Connect with Emily: linkedin.com/in/emily-williams-66ab3b86/

TIMELINE

• 5:30 Why builders feel like marketing is a waste of money
• 12:45 The platforms that actually generate quality leads
• 20:10 What counts as a real lead (and why a pageview isn’t it)
• 28:30 How to spot red flags when choosing a marketing agency
• 36:00 What to expect when you start working with Arrow Agency
• 39:00 Setting realistic expectations for leads, contracts & ROI

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders