In this episode of aBlogtoWatch Weekly, the team dives headfirst into the watch media identity crisis sparked by Ariel’s recent essay on who actually pays for honest coverage and why everyone seems to want it without footing the bill. The conversation then shifts into the uncomfortable reality of independence, sponsored content, and where the line gets drawn in a very small industry. From there, things take a sharp turn into horology with a deep discussion of a very serious watch that also happens to look suspiciously like Mickey Mouse. Ariel breaks down Breguet’s high frequency chronograph history, magnetic escapement technology, and why the brand is simultaneously capable of brilliance and baffling aesthetic decisions.

The episode then moves through the not quite LVMH Watch Week releases, including Louis Vuitton’s Escale complications explosion, which quickly devolves into an on air world timer geography quiz no one was prepared for. Along the way, TAG Heuer’s latest Seafarer revival sparks a spirited debate about tide complications and dog walking use cases, raising the question of whether modern watches sometimes try a little too hard. The group also touches on TAG’s ongoing CEO turnover, broader brand direction questions, and why some watch companies appear to be having fun while others absolutely are not.

As always, tune into their conversation this week to hear a blend of industry insight, watch nerdery, and exactly the kind of chaos that makes aBlogtoWatch Weekly feel less like a roundtable and more like group therapy with bezels.

Check out this week’s sponsor - Movado Watches:

- https://www.movado.com/

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