Whether we solopreneurs realize it or not health is our greatest asset. Our guests for today understand this idea, so much so that they’ve made healthy living and fitness their life’s work.

Joining us live in studio for this edition of The Solopreneur Hour are the three loveliest and most successful bloggers in the fitness industry. Returning for her second visit is Amy Clover of Strong Inside Out, Krista Stryker of 12 Minute Athlete and Jenny Sansousci of Healthy Crush.

Listen in as we talk about how they evolved into their current business models and what it was like along the way. All of that and more on the 206th episode of The Solopreneur Hour.

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One of my favorite things to do for this show is to have people live in the studio. And I was grateful to have these three talented and savvy women join me to talk about how they came up with their respective brands, what it was like getting started in the internet marketing world and where they’re at today.

For those of you who are long-time listeners of the show you may remember Amy Clover visiting us in the past. If you don’t know Amy she’s the force behind Strong Inside Out, a brand that has evolved out of Amy’s struggles with depression and anxiety. We dive into details on her very personal story in previous episodes (which you can find here). And as she joins us today Amy is coming off of a country-wide tour promoting her brand and spreading the word that we can fight depression and anxiety through fitness.

Since her last visit to the show she has created a track-based program that allows people to choose based on where they’re at in terms of physical and mental health fitness. Strong Inside Out now provides this track-based program as well as support through coaching, Facebook groups, accountability, work out programs and much more. One of her favorite aspects of her work is seeing people grow through their work with her brand.

Our second in-studio visitor is Krista Stryker. Krista is the amazing woman behind 12 Minute Athlete. She’s a former copywriter who also wanted to be a journalist. She channeled her experience in writing copy and her love for sharing news into her present day blog at 12 Minute Athlete.

About two years ago she decided to start a blog and in true solopreneur fashion she actually started 5 blogs! She had lots of ideas and interests so the blogs were in various industries from fitness to personal development to travel. If she liked it she wanted to write about it! But soon she realized she had to narrow her focus to find success and create a thriving online platform. So she chose one industry and taught herself how to make a go of running a fitness blog.

She admits to doing something most of us have done: learning way too much before taking action! She created tons of videos for her blog before getting the word out about, but once she put the pedal to the metal it was on.

Krista wanted to get out of the copywriting world, but she went to a copywriting conference where she met Brian Clark of Copyblogger. She introduced herself, told him about her blog and gave him a sticker with her web site. Brian checked it out, liked what he saw and encouraged her to keep going. And then he tweeted about her site, all of which boosted her confidence, told her she was going in the right direction and helping her broaden her audience. It’s been her full-time focus since then and eventually became her full-time income.

More About This Show:

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All three of these women have an audience of who they used to be: true or false?

Why are bikini competitions so unhealthy?