May 19, 2017

207: Why We Keep Doing This Podcast

The Startup Chat has evolved since 2 years ago, when Steli and Hiten first began this project. They’ve tweaked their structure, hit highs and lows, and have even received crazy encouragement and feedback from listeners in-person! In today’s episode, Steli and Hiten share their thoughts about the podcast, why they’re committed to it, and what they want to achieve for its future. They also want YOU to share your story and hear what you have to say about the podcast.

Time Stamped Show Notes:

00:11 – Today’s episode is about how Hiten and Steli feel about the podcast

00:43 – Towards the end of 2016, Steli and Hiten were talking about the podcast and if they should continue doing it

01:25 – They now want to share what they talked about—their conclusions and their motivation for doing the podcast

01:44 – The podcast started very casually and Hiten and Steli did not know they’d still be doing it after 2 years

02:21 – Doing the podcast is now part of Steli and Hiten’s schedule

03:22 – Steli and Hiten do not prepare for the episodes and the topics are usually ideas they get before recording

04:14 – Steli says there were times where he did not feel like recording an episode, but was motivated by getting to talk to Hiten

05:21 – The podcast got into a rut and they had the idea of including other people

06:15 – Investing in finding the right person takes a lot of time

06:25 – Steli and Hiten started to make a list of small things that needed to change rather than changing big things

07:17 – One of the tweaks they made resulted in more emails on their website

07:40 – Steli and Hiten are now more structured with regards to the topics they talk about

08:19 – Hiten says they are planning to do more experimentation with the listeners

08:44 – Hiten wants to get more feedback and engagement from listeners

09:33 – Steli says they were surprised that podcast analytics are limited in terms of intimacy with the audience

10:15 – Steli and Hiten want to know WHY the listeners listen to them and WHAT VALUE they get from the podcast

11:22 – Steli says he gets more strong responses from people he meets in other countries

11:56 – Steli says one entrepreneur flew to Mexico City and waited at the airport for 5 hours so he can take Steli to his hotel

12:31 – This guy shared how much the podcast meant to him

12:47 – He kept using the word “humanity” in explaining why he likes the podcast

13:30 – This guy felt Steli and Hiten cared and were honest with each other and with their listeners

13:48 – Steli and Hiten’s honesty helped the guy get through tough times

14:20 – Steli likes to hear that they were able to help someone get through a rough patch

14:39 – Hiten says the reason they do the podcast is because they want to make an IMPACT

15:14 – Steli says they are committed to making the podcast and is humbled that people listen and that they can actually make an impact on listeners

15:27 – Steli and Hiten want to hear more from you! Send them an email at [email protected] and [email protected] and share your stories

16:20 – End of today’s episode

3 Key Points:

Steli and Hiten are humbled by the fact that YOU tune in and they want to continue to impact their audience for the good.

Steli and Hiten are committed to doing this podcast and want to know WHY you listen and WHAT VALUE you get as listeners.

Share your story and feedback with Steli and Hiten!

Steli:

Hi, everyone. This is Steli.

Hiten:

This is Hiten. On today's episode, first of all, we're being casual. We didn't use our last names.

Steli:

Yes, yes.

Hiten:

I think it's because of what we're talking about. On this episode of The Startup Chat,

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By Steli Efti & Hiten Shah: Serial Entrepreneurs, Sales & Marketing Experts, Startup Investors & Advisors, CEOs running multi million dollar SaaS Startups

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