The word authentic gets thrown around a lot, especially when describing brands. But what is an “authentic” brand? And why do some brands garner loyal customers while others do not?

In this episode, Anneli and Chris discuss the traits of what they refer to as magnetic brands. That is, brands that customers prefer over others and that have true fans.

If you are interested in branding, brand strategy, or trying to figure out how to bolster your brand, then give this conversation a listen.

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