LifePilot: Be the CEO of your life, not just your business!

[208] How To Get The Most From The Media (even if you’re just starting out) with Gwen Elliot


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If you are following me on Periscope, Day 17 of my 30 day Periscope Challenge was all about how to make the most of a big media opportunity.

It was inspired by this interview I did with mediapreneur Gwen Elliot where talked about how to take advantage of any media opportunity that comes your way.

Gwen Elliot is a media strategist and a TV producer for The Naked Entrepreneur TV which airs on the Oprah Winfrey Network in Canada and the creator/host of a TV show in Toronto called 'Start Something Big!'.

She also helps entrepreneurs get their big break with media. She's helped entrepreneurs get featured on Forbes, LearnVest, Levo, Virgin, DailyWorth, national TV shows, morning shows, podcasts and local cable shows.

Gwen is also an enthusiastic event host and MC with an eclectic roster of positions: co-hosting Vancouver’s Spring Show, TEDxWomen in Toronto, Wealth and Real Estate events, and the ASPIRE awards for Young Professionals to name a few - so she knows her stuff!

In this episode, Gwen shares the 3 types of media you want to get, how to ace media interviews and how to turn your media coverage into paying customers.

Podcast: Subscribe in iTunes | Play in Browser | Download

What you’ll learn in this podcast:
  • The 3 “levels” of media coverage (and the best time for you to go after each)
  • What to do if you get nervous before being interviewed on the radio, a podcast, or a TV show
  • Foods you should and shouldn’t eat before a big interview (you’ll be surprised to hear Gwen’s take on coffee)
  • What to do when you’re not happy with the outcome of an interview (and how to still leverage the opportunity)
  • How to get your own TV show on a well-known network
  • How one entrepreneur got featured on Jimmy Fallon (and how you can learn from this to do the same)
  • Want to take this further? Download the FREE Bonus Workbook.

    Key resources:

    • Checkout Gwen Elliot's website at gwenelliot.com
    • Tune into Your Big Break Podcast with Gwen Elliot
    • Listen to my interview with Janet Murray on How To Get Big Media Coverage on a Small Business Budget
    • Learn how to craft an email that piques Natalie's curiosity and inspires freedom. Download it here. 
    • Enjoyed this episode? Share this on social media in one click:

      The way to rock an interview is to practice a couple of lines that you really want to get across - @gwenelliot http://bit.ly/tse208

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      LifePilot: Be the CEO of your life, not just your business!By Natalie Sisson

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