Six weeks into opening Dante and Dory's, and we have realized something unexpected: it's not the products, prices, or location driving success - it's how we are teaching! 

In this Behind Closed Doors episode, Candace shares what's really happening on the floor and how building a culture of education has transformed both customer behavior and sales results.

Listen to hear: 

🙌 Why customers in Galesburg are more willing to switch foods and try new products than at big box stores

🙌 The surprising feedback about pricing and the power of understanding the "why"

🙌 How weekly team training sessions beat hours of confusion and discounting

🙌 How leading with curiosity (not expertise) opens up better conversations with customers

Plus, the honest reality of running a startup alongside coaching thousands of pet business owners - and why team support is the only way forward! 

Whether you're in retail, services, or just starting out, this episode proves that when you teach first and sell second, you build a business customers actually want to come back to over and over again!

Transcript

Show Notes