We all recognize that client expectations are changing. It's not just a generational thing, though that does play into it. New clients are finding they need a pet sitter more and more, and they're bringing a new set of expectations and learned experiences. Where do these expectations come from? We play a new commercial that hints at where new clients are headed, and the broader impact it will have on the pet sitting community. We share our thoughts on how to overcome unhealthy expectations and have a better balance with your boundaries.

Topics on this episode:

• The commercial
• The good, bad, & ugly
• Setting better expectations
• Ask a Pet Biz Coach

**Main takeaway: **The messaging that you win somebody with is the expectations that they come in with.

Links: Watch the full commercial here

Full show notes and transcript

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