What does feminine energy look like in tech, one of the most masculine sectors in the world? This week on On Becoming, I’m joined by Ida Tin, the visionary Danish entrepreneur demonstrating what leadership and innovation looks like with feminine intelligence at its center. Ida is the co-founder and former CEO of Clue, the groundbreaking menstrual health app used by millions, and the creator of the term “femtech,” a $28 billion industry transforming women’s health and lives globally. Since leaving her post as CEO of Clue, Ida’s written a book about her entrepreneurial journey and has recently launched Femtech Assembly, a think tank that explores the link between Femtech, economy and planetary health.

Ida’s story is as bold and unconventional as the solutions she’s built. Growing up on motorcycles, traveling the world with her family, she witnessed firsthand how childbirth and childcare profoundly shaped women’s futures. These experiences sparked a question that would guide her life’s work: What if we created tools that truly supported women—on their terms?

In a tech world dominated by linear, competitive, masculine energy, Ida offers a radical counterpoint. Her approach is cyclical, relational, and deeply intuitive, drawing on the intelligence that comes from living in a woman’s body. Ida challenges the cultural blindness toward women’s needs and shows us what’s possible when we innovate from a place of connection, care, and inclusion.

In this episode, we explore:

•The profound connection between women’s health and planetary health—and why empowering women could save the global economy $1 trillion every year.

•How Ida’s global travels shaped her mission to build Clue and pioneer the femtech movement.

•What feminine leadership looks like in action—grounded in cycles, intuition, and emotional intelligence—and why the world needs it now more than ever.

•How to move past fear and radically reimagine systems that include and serve everyone.

Ida’s story is not just inspiring; it’s urgent. She reminds us that breaking the silence around women’s health is revolutionary work—that it’s not just about individual empowerment but about transforming systems, economies, and ecosystems.

Ida’s story will leave you inspired to think differently about leadership, bold enough to tap into your own unique wisdom, and hopeful about what’s possible when we center women’s voices and needs in our world.

Links and mentions:

• Ida Tin's LinkedIn
• Clue
• McKinsey report

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