More and more people are entering the pet care space. At a time when many uncertainties plague the industry, we're facing questions and challenges.

To overcome these, and help the industry stay around for a long time, we need to be reaching out and building everyone up. There is no reason to tear others down simply because they do things differently.

We should be inviting, mentoring, and educating. We share our thoughts on the importance of organizing and self-regulating, and why building community is crucial. Then, Natasha O'Banion answers, "How do you deal with all the phone calls?"

Topics on this episode:

• Slinging mud
• Building community
• Educating
• Coming to the table
• Ask a Pet Biz Coach

Main takeaway: Be a proponent for what you stand for and for what you are, not for what others are not.

Links: Episode on Industry Standards Pet Marketing Unleashed Website Templates with the code "PSC10"

Full show notes and transcript

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