
Sign up to save your podcasts
Or
Marketers are lying to themselves and their sales teams. They complain when sales can't seem to close their MQLs into won opportunities, but let's face it, the leads don't close because they're anything but qualified. It's the reason sales have such disdain for marketing. Instead of trying to flood sales with as many email addresses as you can, you should be trying to filter them the highest intent leads out there—the 1% that are ready to buy. We're talking about demand generation in dark social. But how do you measure that? How do you know it's working? In this episode, Chris talks with Ray Rike about how to optimize for high intent leads and the metrics that will tell you if you're doing it properly.
4.9
201201 ratings
Marketers are lying to themselves and their sales teams. They complain when sales can't seem to close their MQLs into won opportunities, but let's face it, the leads don't close because they're anything but qualified. It's the reason sales have such disdain for marketing. Instead of trying to flood sales with as many email addresses as you can, you should be trying to filter them the highest intent leads out there—the 1% that are ready to buy. We're talking about demand generation in dark social. But how do you measure that? How do you know it's working? In this episode, Chris talks with Ray Rike about how to optimize for high intent leads and the metrics that will tell you if you're doing it properly.
1,027 Listeners
518 Listeners
2,635 Listeners
175 Listeners
2,313 Listeners
3,992 Listeners
2,617 Listeners
190 Listeners
40 Listeners
28 Listeners
352 Listeners
1,333 Listeners
69 Listeners
56 Listeners
4 Listeners