Lucra Sports is redefining gamification in sports, entertainment, and media. As a venture-backed startup, Lucra provides innovative engagement solutions for consumer platforms, live events, and media companies, transforming the way fans interact with their favorite sports.

Michael, the company’s Chief Operating Officer, brings a wealth of experience from Goldman Sachs, where he worked in investment banking and corporate strategy. He played a key role in launching GS Accelerate, the firm’s global incubator, and has a strong background in scaling startups and driving business growth.

Lucra has raised over $25 million to revolutionize social betting and fan engagement, positioning itself at the forefront of the rapidly evolving sports tech landscape.

Chapters:

5:51 - Fundraising Insights and Strategies

11:12 - Product Evolution and User Engagement

14:30 - Industry Trends in Fan Engagement

25:09 - Entity Structure and Investor Preferences

27:08 - Team Growth: Full-time vs. Fractional Employees

32:04 - Partnership Development and Networking

38:10 - Pricing Strategies and Market Positioning

Michael Madding: 

🏠 Website: https://www.lucrasports.com/

💼 LinkedIn: https://www.linkedin.com/in/michael-madding-13ba9522/

Andrew Petcash & Scott Garber:

Website: https://profluence.com

Twitter: https://twitter.com/andrewpetcash

LinkedIn: https://www.linkedin.com/in/andrewpetcash/;  https://www.linkedin.com/in/sgarber40/