Salespeople are taught to build rapport before going into their pitch, but doing it correctly is a delicate art. Sometimes your questions can be off-putting to the potential customer if they seem too random, or if you get too friendly with a potential customer, they may be less likely to want to do business with you. How to build rapport in sales is, therefore, key to the sales process.

In this episode, we talk about…

• How rapport needs to be candid and genuine because if it's forced, it comes off cringe-worthy.
• Why it helps when you truly believe in the product you're selling.
• How there is a lot of value in gaining rapport to build a long term relationship and thus create a loyal client.
• Why spending too much time discussing irrelevant subjects trying to build rapport is not helpful.

Links to resources:

Contractor Sales Academy

Full episodes on Youtube and all major podcast platforms

To learn more, join the Facebook Group: Common Sense Contracting

For more Contractor Growth Tips, visit https://fullsailmarketing.com