The Real Build

211. Price Driven Versus Value Driven When Building a Home

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In this episode of The Real Build, I wanted to discuss what you will see from a Value builder. I'm always searching for ways to add more value than the competition. Value is what you get for the overall price you pay. 

How can I give my clients the most value as a custom builder?


  • Beginning stages - What do you offer?
  • It isn't always just what it is - Cost cutting - Meeting today with Licari - Where can the client cut the cost to get to their desired price? 
  • Your outside team - What does the builder offer that others don't
  • Experience - Sell the overall experience of the build itself
  • Hands-on approach - We've heard a lot of clients say they've been on their own with other builders
  • An organized system - We heard our process is better.
  • Family-owned and operated. Treat clients like family. 
  • Long-standing relationships with subs - We take care of them, and they take care of us.
  • Multiple sources of communication. Buildertrend
  • Honesty and integrity - We don't BS to avoid conflict. We take it head-on.
  • We learn from mistakes and improve.
  • Performance over profit - How can we perform to a higher standard and get the job done faster
  • We do things to make us stand out and be different. Show our good and bad on video.
  • We do a good job and make sure we don't leave mistakes untouched.
  • What's behind the walls? Is there something crooked they won't see? We don't care. We do it right. 
  • Forward thinking. What new things can we add to be better for the client?


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    The Real BuildBy Bill Reiman | @ImBillReiman
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