Last time on the podcast, we talked about how to build rapport with potential customers. But if you weren't fully convinced on why it's essential to closing a sale, you'll want to listen to this episode for a deep dive into the value of rapport in sales.

In this episode, we talk about…

• How you have to gain trust with a potential client in order for them to go forward with you. And this trust isn't easily gained.
• Trust -and in turn, rapport- are much easier to get when someone is already familiar with you and what you do.
• How a common mistake many contractors make when trying to build rapport is doing most of the talking, when it's more important to listen and make your customer feel heard.

Links to resources:

Contractor Sales Academy

To learn more, join the Facebook Group: Common Sense Contracting

For more Contractor Growth Tips, visit https://fullsailmarketing.com