FMC’s Craig Welling discusses his journey from sales rep to managing director at the leading dental communications organisation.

 

Craig gives the lowdown on the equity-backed management buy-out at FMC, gives his view on the group’s hotly debated awards and Top-50 list, and reveals why you should never play ping pong with Payman Langroudi. 

In This Episode

03.56 - Backstory

09.50 - Education Vs experience

13.54 - Starting at FMC

22.18 - The media landscape

25.10 - FMC buyout

51.23 - Awards and Dentistry’s Top 50

01.02.23 - Motivation and culture

01.09.53 - Dealing with large and small organisations

01.13.13 - Looking back

01.14.27 - The competitive landscape and the future of FMC

01.21.33 - Black box thinking

01.26.25 - Fantasy dinnerparty

01.29.12 - Last days and legacy

About Craig Welling

Craig Welling is managing director at FMC Media - a leading global multichannel media and communiations company serving the dental community.