As dietitians, our career paths don’t have to be linear. Sometimes, walking away from something highly successful is the key to finding true fulfillment.
In this episode, I sit down with Jessica Jones, MS, RD, CDCES, who shares her journey of leaving a thriving media brand to build something that aligned more deeply with her purpose. Despite the massive success of Food Heaven, a wellness brand and podcast with over 5 million downloads, Jessica found herself craving something different, something more meaningful. That led her to co-found Diabetes Digital, a virtual nutrition counseling practice providing insurance-covered diabetes care.
In this candid chat, we dive into:
This episode is a must-listen for any dietitian considering a career pivot or anyone curious about what it really looks like to build a business that aligns with your values.
If this episode resonated with you, I’d love to hear about it so please rate & review it!
Links:
Transcript Summary:
[00:00:00] Welcome & Introduction & Why We’re Talking About Hiring
[00:02:00] Jessica’s Journey: From Journalism to Dietetics
[00:06:00] The Birth of Food Heaven: A Media Empire
[00:10:00] Staying Consistent for Years Without Making Money
[00:14:00] How Food Heaven Made Money: Revenue Streams
[00:19:00] Transparency in Business: What Worked & What Didn’t
[00:21:00] Leaving Food Heaven & The Shift to Diabetes Digital
[00:23:00] The Lightbulb Moment: Starting an Insurance-Based Practice
[00:26:00] The Reality of Running an Insurance-Based Group Practice
[00:32:00] The Challenges of Insurance Billing & Verification
[00:36:00] Growth Plans for Diabetes Digital
[00:42:00] The Power of Niching: Why Specializing in Diabetes Was Key
[00:45:00] Jessica’s Typical Day as a Business Owner
View all episodes
By Krista Kolodziejzyk
4.9
8989 ratings
As dietitians, our career paths don’t have to be linear. Sometimes, walking away from something highly successful is the key to finding true fulfillment.
In this episode, I sit down with Jessica Jones, MS, RD, CDCES, who shares her journey of leaving a thriving media brand to build something that aligned more deeply with her purpose. Despite the massive success of Food Heaven, a wellness brand and podcast with over 5 million downloads, Jessica found herself craving something different, something more meaningful. That led her to co-found Diabetes Digital, a virtual nutrition counseling practice providing insurance-covered diabetes care.
In this candid chat, we dive into:
This episode is a must-listen for any dietitian considering a career pivot or anyone curious about what it really looks like to build a business that aligns with your values.
If this episode resonated with you, I’d love to hear about it so please rate & review it!
Links:
Transcript Summary:
[00:00:00] Welcome & Introduction & Why We’re Talking About Hiring
[00:02:00] Jessica’s Journey: From Journalism to Dietetics
[00:06:00] The Birth of Food Heaven: A Media Empire
[00:10:00] Staying Consistent for Years Without Making Money
[00:14:00] How Food Heaven Made Money: Revenue Streams
[00:19:00] Transparency in Business: What Worked & What Didn’t
[00:21:00] Leaving Food Heaven & The Shift to Diabetes Digital
[00:23:00] The Lightbulb Moment: Starting an Insurance-Based Practice
[00:26:00] The Reality of Running an Insurance-Based Group Practice
[00:32:00] The Challenges of Insurance Billing & Verification
[00:36:00] Growth Plans for Diabetes Digital
[00:42:00] The Power of Niching: Why Specializing in Diabetes Was Key
[00:45:00] Jessica’s Typical Day as a Business Owner
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