Photographers in large cities often say that the clients in their area won’t purchase anything but digital files. 

 

So I sat down with L.A. photographer Catherine Della Ripa to talk about her experience and what it’s really like transitioning from the digital file model to the boutique business model in a competitive market.  

 

She joins me today to cover things like:  

 

• How to stand out in a crowded market when you’re not offering the same thing as everyone else. 

• How she transitioned an existing client from a hybrid model to the boutique system (and how much photography they recently purchased from her). 

• What her husband said after her first boutique photography sale. 

• How she recognized gaps in her sales system and what she did to streamline her process (so it was more profitable). 

• What she’s most excited about moving forward in her business. 

 

If you can relate to feeling like no one in your market would pay for photography products rather than digital files, we recorded this Joycast just for you! 

 

Hit play to get a dose of inspiration and tactical tools you need to go all-in on the boutique business model. 

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-216

SHOW TRANSCRIPT: 

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty 

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook 

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals 

YOUTUBE:

Check out my latest how to videos: 

https://www.youtube.com/c/thejoyofmarketing 

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