The Bootstrapped Founder

218: Evelyn J. Starr — The Evolution of a Brand

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Evelyn J. Starr is a brand-building expert. We talk about finding the right niche, having a community-centric long-term perspective, and how brands evolve —you might call it “grow up”— over time. Here’s Evelyn.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

Evelyn's Twitter: https://twitter.com/EvelynJStarr

The blog post: https://thebootstrappedfounder.com/evelyn-j-starr-the-evolution-of-a-brand/

The podcast episode: https://share.transistor.fm/s/69cc34f4

The video: https://youtu.be/CTKESAugLP8

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter


My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com


  • (00:00) - What’s the biggest misconception about building brands?
  • (01:44) - Do other brands influence the perception of your brand?
  • (06:26) - What is the core of your business’s brand?
  • (10:11) - How to pick a niche that is just right.
  • (16:34) - What is too big of a niche to start a business?
  • (21:46) - The evolution of a brand over time.
  • (27:53) - What’s the difference between a serious brand and an adult brand?
  • (33:19) - Tips on how to find your fans.
  • (37:30) - The importance of having a differentiator in the space.
  • (40:26) - Most people want to help. Most of the time you’re going to get a yes.
  • (47:13) - The importance of being relatable to your audience.
    • ...more
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    The Bootstrapped FounderBy Arvid Kahl
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