If you hang around the dental community on Instagram, you’ll probably have come across this week’s guest. Known online as @GeorgeTheDentist, George Cheetham’s down-to-earth educational content has earned him an army of loyal followers.

 

George chats with Payman about balancing his prolific social output with running three practices. He also reveals his superpowers, talks about plans for the future, and discusses why the NHS is an ideal training ground for ambitious dentists.

 

Enjoy! 

In This Episode

01.48 - Instagram

06.31 - Chasing excellence

11.41 - Backstory, work ethic and people skills

24.08 - Blackbox thinking

36.38 - Superpowers and work-life balance

41.30 - Partnerships and practice ownership

50.55 - Positioning and growth

01.02.38 - VT year, NHS practice and training

01.12.50 - In retrospect

01.15.31 - Hiring and firing

01.22.08 - Teaching Vs Instagram

01.27.40 - Patient journey and culture

01.32.11 - Patient journey

01.44.55 - A day in the life

01.51.40 - Fantasy dinner party

01.54.44 - Last days and legacy

01.57.21 - Darkest days

About George Cheetham

George Cheetham is a multi-award-winning restorative dentist and founder and director of three dental clinics. He is best known by his Instagram moniker @GeorgeTheDentist.