Did you know there's something most contractors do when advertising themselves that they shouldn't? Many contractors say things like, "we do it all" or use vague terms like "high-end" without further specificity -but this is a big mistake. You have to be extremely specific and clear about what services you provide and to whom.

In this episode, we talk about…

• How you'll get a lot of unwanted phone calls and inquiries when you're not clear about the services you do -and don't- provide, which waste both your time and the consumer's time.
• Why you need to put yourself in the mindset of a consumer when you lay out the services you provide. You need to be extra clear for them to understand.
• Why the two key ingredients to sell are confidence and clarity.
• Why a "one-stop shop" mindset often comes from a fear of scarcity in the market and can lead to fewer customers. However, there are exceptions to this rule.

Links to resources:

Contractor Sales Academy

To learn more, join the Facebook Group Common Sense Contracting and check out the in-depth Facebook live webinars on this topic.

For more Contractor Growth Tips, visit https://fullsailmarketing.com