In this episode of the Startup CPG Podcast, Daniel Scharff welcomes Seth Goldman, co-founder of JUST Ice Tea, co-founder of Eat the Change, and the visionary entrepreneur behind Honest Tea and PLNT Burger. 

Seth discusses how the new venture has rapidly become one of the fastest-growing iced tea brands in the United States, powered by a mission-driven approach that balances purpose, sustainability, and growth. 

Throughout the conversation, Seth reflects on the evolution of his leadership philosophy—emphasizing transparency, empowerment, and accountability—as well as the importance of treating employees as whole people and maintaining authenticity in business. He also offers insights on building efficient teams, setting achievable goals, and scaling responsibly while preserving company culture. 

This episode provides invaluable lessons for entrepreneurs and leaders striving to create businesses that do good while doing well. 

Tune in now!

Listen in as they share about: 

• Seth’s Entrepreneurial Journey
• Launch and Growth of JUST Ice Tea
• Leadership Philosophy: “Being Nice and Effective”
• Setting and Managing OKRs (Objectives & Key Results)
• Managing Different Work Styles
• Embracing the Whole Person at Work
• Communication & Structure
• Building Lean and Sustainable Culture
• Advice for Founders & Young Professionals

Episode Links:
Website: https://justicetea.com/
LinkedIn: https://www.linkedin.com/in/seth-goldman-234bb7124/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics