When you're selling a product that you fully + wholeheartedly believe in, it's easy to fall into the trap of thinking that you can let its features + benefits do the talking. But while an incredible product does make your job as a salesperson a little bit easier, it doesn't eliminate the work you need to do to build the value of the product and create buy-in around the idea that it will make your customer's life easier, simpler or better.

Listen in to hear:

• What the Barnes + Noble Nook, an IG influencer + the Pet Rock can teach us about sales strategy
• How building value around the cost of doing nothing can be an integral part of your value proposition
• Why pandas moving off the endangered species list is a product of excellent sales skills

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Grab your spot on the newest ACORN Method Sales Strategy Program HERE:

https://www.kristademcher.com/amplify

Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

https://kristademcher.kartra.com/page/saythisfreebie

Connect with Krista and Brian:

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Read more about the ACORN Method here:

www.kristademcher.com