December 14, 2015

[220] Liz Lockard On The Three Elements of SEO You Need To Get More Website Traffic

44 minutes

So what the heck is SEO? Well it is an acronym for "Search Engine Optimization". It refers to the process of your website appearing in search results.

In other words it's one of the key methods for getting your content found online and more visitors to your website!

I don't think I need to tell you just how important it is, especially for us online entrepreneurs, that our websites are positioned on the first page of Google so that our ideal clients can easily find us.

But how do you actually achieve that? How much time, money and effort will it take?

I don't actually know the answer to that, that's why I'm very excited to have the lovely Liz Lockard on my show to reveal all.

Liz Lockard is a marketing expert, specializing in SEO. She is an analytics and conversion geek who loves helping small businesses get more of the right kind of traffic and turn more of that traffic into subscribers and sales.

In 2010, she quit her day job to start working with businesses she was passionate about helping. Inspired by family and friends who were trying to make it with their freelance businesses but who were having trouble finding clients, she started to offer training and consulting to empower them to get more business out of their websites and stop chasing clients.

She’s been featured in the New York Times, Social Media Examiner, Design*Sponge, The Rise to The Top and more.

In this podcast, you will learn the three elements of SEO, what you can do to improve your rankings and the importance of getting clear on your ideal customer.

Podcast: Subscribe in iTunes | Play in Browser

What you’ll learn in this podcast:

Search Engine Optimization: Is it dead? (Liz’s opinion on how you should handle this)

The three elements of SEO that are here to stay (and which one you should start with if you’re looking to get more attention to your products and services)

What to do before you jump head-first into SEO (this helps you create an SEO strategy for your site that actually converts)

When is “too much, too much?” when it comes to putting keywords in your content

The type of document you need to start so that you have a HUGE bank of ideas to target your ideal client

The HUGE difference in results between running a Facebook ad and focusing on SEO

How to see an immediate spike in results after publishing a post to your site

The “snowball effect” that takes place when you put your focus on the right parts of SEO

Why we’re drawn to “vanity metrics” (and what metrics actually matter)

Should you be keeping track of pages views in your site’s analytics?

The NUMBER 1 mistake you might be making when it comes to tracking the progress of your website

Want to take this further? Download the FREE Bonus Workbook.

Key resources:

Check out Liz Lockard's at Lizlockard.com and her Free Google Analytics Quickstart Email Course.

Google AdWords: Keyword Planner is a free AdWords tool that helps you build Search Network campaigns by finding keyword ideas and estimating how they may perform.

Get the data you need to make intelligent marketing and business decisions with Google Analytics. It is a free web analytics service offered by Google that tracks and reports website traffic.

Read : Survey Guide for Developing an Ideal Client-Focused SEO Strategy

Read : Keyword Research: How You’re Doing It Wrong

Enjoyed this episode? Share this on social media in one click:

Learn how to grow your web traffic with SEO @lizlockard http://bit.ly/tse-220

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By Natalie Sisson

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