Like most things in production Ag, there’s a whole lot going on before the burger hits your plate. How has beef production changed, what cattle genetics are sought after, where has beef steered its ship wrong in the past, will we see vertically integrated beef the way the pork and poultry industry have gone, what’s in the future for American beef? I sit down with Kim Ford of Cross Diamond Cattle Company - a major producer of Red Angus genetics, and Randall Adolph of Freedom Hills Ranch of Illinois to discuss all this and more. Sponsored by LandTrust landtrust.com