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In this episode of CFO 4.0, Hannah Munro speaks with Gemma Doran, CFO at Savea Technology Ltd, about the realities of leading finance in high-growth SMEs. From her unexpected start in journalism to managing multi-million-pound fundraises, Gemma reflects on what it takes to thrive as a CFO in fast-moving environments, how to balance optimism with realism in forecasting, and why adaptability and clarity are vital when raising capital.

In this episode, Gemma discusses

• Her career journey from politics and journalism to finance leadership
• The pros and cons of different funding types, including SAFE and ASA
• Why micro-level cashflow management is essential in SMEs
• The true cost and complexity of fundraising for growth
• Forecasting with flexibility in uncertain economic climates
• The importance of team development, communication and stakeholder buy-in

Links mentioned

• Gemma's Linkedin 

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