School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Brad is joined by Dr Adrian Camm, Principal of Westbourne Grammar School in Victoria, to explore the school's innovation in not only the classroom, but also how they communicate with prospective parents. Adrian shares Westbourne's three-year digital strategy, from AI-driven data analysis to multilingual 'knowledge concierge' avatars that respond 24/7 and provide personalised enrolment touchpoints to enhance the connection with families. Ultimately, they unpack how using technology to handle transactional and administrative tasks leaves staff free to handle the relational.

Episode Links:

• Westbourne Grammar School - Homepage

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