Some of the most successful businesses have a simple foundational offering. Don't feel pressured to add more and more--find your market and grow what sells over and over!

P.S. Listen through to the end for a special note from Julia!

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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!