AMPLIFY Your Brand and Business

222 | The Rebrand Rule I'm Breaking on Purpose


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You can be an expert at helping your clients with something... and then when it comes time to take your own advice, you have no clue what you're doing.

I know you know that feeling lol. Taking our own advice is often the hardest thing to do as a business owner. 

As I'm going through my own rebrand right now, I'm realizing I'm doing literally everything the "wrong" way (according to "brand experts")... and honestly my business has never felt more aligned.

I'm breaking every rebrand rule I've ever taught and it's the best thing I've ever done.

In today's episode, I'm sharing the messy behind-the-scenes of my rebrand process and why I threw the "launch everything perfectly at once" playbook out the window.

Inside this episode, we're covering:

  • The luxury brand trap that had me feeling like a total fraud in my own business
  • Why I'm rebuilding my website one page at a time (and why this is actually the genius thing for you to do)
  • How I'm going from "everything has to be perfect to launch" to "people actually buy more when I show the real-time BTS" — and why my conversions are better than ever because of it
  • The visibility challenge that's teaching me to show up as the real me (and how it's winning me so many more clients)

If you've been waiting to have your brand and strategy all figured out before you talk about it online, this episode is your permission slip to start today.


Ways we can work together: 

  • <<Website Design>> Create a website so strong that clients are sold on working with you as soon as they find you!
  • <<Brand Photography>> Is it time to elevate your business with new brand photos?

I'D LOVE TO CONNECT WITH YOU!

  • Say hello on Instagram 👋
  • Join the email community ✍🏻
  • Leave a review on Apple Podcasts 🎙
...more
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AMPLIFY Your Brand and BusinessBy Krista Marie

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