The two questions I get asked the most are 'how do I find my niche?' and 'when should I give up on what I've started?'.

Clearly these are both important, but one comes when you're just starting out, and the other when you think you should be finishing up.

That's why in this episode Cailen Ascher and I discuss them both with heart, transparency and energy to help you make up your own mind.

Cailen is a Clarity Coach for women entrepreneurs who want to live their fullest potential professionally and personally.

Her teachings have helped 1000s of women define their purpose and deliver it in a meaningful, impactful and profitable way. She’s been spotlighted on Entrepreneur on Fire, Gary Vaynerchuk’s Q and A, The Ambitious Entrepreneur Show, Marketing Moxie, and more and was the 2014 Gold Stevie Award winner for Young Female Entrepreneur of the Year.

She was recently selected by Demand Media Studios as on-camera talent to provide expert advice for clients such as LIVESTRONG and e-How.

When she’s not coaching her inspiring clients, you can find her sipping a well-mixed cocktail at happy hour, planning her next international trip or taking a Vinyasa yoga class.

In this podcast episode, Cailen shares the mistake people tend to make when developing products and services, how she's created her strategies and roadmaps and when do you know it's time to quit.

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