Referrals are still one of the most powerful ways to grow your accounting firm — but not all referrals are created equal. In this episode, I share a real-life story of turning down a lucrative client (and why) and how that decision turned into a valuable referral for another accountant who had positioned themselves perfectly.

You’ll hear:

Why your specialisation is your secret weapon for attracting high-quality referrals

How hiring and personal branding connect to finding great people

The role LinkedIn content plays in opening doors — even for people who aren’t actively job hunting

Practical steps to make yourself memorable to your network

Whether you’re just starting or scaling, you’ll leave with actionable ways to position your firm so people think of you first.

🎧 Listen now and learn how to get more of the right referrals.

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