As we kick off Adweek's first Social Media Week event since acquiring the event in January, we're honoring our first ever Creator Visionary Award recipients. Leading the list is none other than rapper and producer Travis Scott, who was selected as our Creator Visionary of the Year. Adweek senior editor Shannon Miller sat down with Scott to chat about his creative process and inspiration and shares what she learned on this episode of the podcast.

Plus, a conversation with Social Media Week founder and Adweek chief innovation officer Toby Daniels about the changes he's seen in the industry since founding Social Media Week in 2009.

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