Steve Delsohn is the founder of Delsohn Strategies, a boutique communications firm helping top executives and founders secure impactful national media exposure. With a background as a Peabody Award–winning investigative reporter at ESPN’s Outside the Lines, Delsohn brings decades of experience in journalism, authorship, and documentary storytelling to the world of strategic PR.

Having written 12 books and produced content for 30 for 30 and the History Channel, Delsohn now works behind the scenes to craft compelling narratives, elevate personal brands, and pitch stories that resonate. His firm specializes in positioning leaders at the intersection of sports, business, and media—helping them authentically connect with the audiences that matter most.

Chapter:
02:58 Transition from Journalism to PR
06:01 The Role of Media Coverage in PR
08:53 Building Personal Brands for Founders
12:06 The Importance of Authenticity in Interviews
15:09 Criteria for Successful PR Engagements
17:58 Crafting Effective Media Pitches
20:58 Current Trends in Sports and Sports Tech
24:01 Emerging Leagues and Youth Sports
26:58 Closing Thoughts and Contact Information