Welcome to episode #227. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/227.

While there are many business and marketing books, you'd agree not every book's advice is effective once implemented. My guest, Allan Dib and I can definitely attest to that. He's a serial entrepreneur who's had his fair share of ups and downs. He has read so many books and attended so many seminars, he can confidently say he knows what works and what doesn't. And then he wrote the book, The 1-Page Marketing Plan. Many entrepreneurs and marketers recommend this book and I can totally see why. Tune in to this Marketing Speak episode to find out more.