App store optimization (ASO) is the oldest app marketing technique used to acquire more app users. Since the early days of the first app store, launched by Apple in summer 2008, app marketers have been experimenting with numerous techniques to get their apps more visible on the store and get it downloaded. Mistakes were made and lessons have been learned. Today’s guest is Marie-Laure Cruyt, Chief Product Officer at AppTweak. She explains how to do App Store Optimization for the Google Play app store. Today’s Topics Include: