There's a lot of interest in the BDC because of its ability to drive traffic. But, over the last two years, dealerships haven't relied on it because of low inventory and high profits. Since we're coming out of the COVID pandemic and vehicle inventory is returning, the success of the last two years will start to disappear, and your BDC will become necessary. Now what?
The Takeaway
Where do you start to have a successful BDC if you're a service advisor, agent, vendor, or someone in the dealership leadership position? There are some things that Shawn Armorer recommends:
Be more concerned with your trajectory than your month-to-month. Success is a marathon, not a race.
Don't be afraid to seek out professional help with your BDC and employee training.
Want to get more insight from Shawn Armorer on making your BDC successful? Hit play to listen to the full episode now.