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In this episode of CFO 4.0, host Hannah Munro chats with Karla Smith, CFO at Ogilvy UK, about her unique path to CFO and how finance operates at the heart of a creative, people-driven organisation.

Key topics covered include:

• Karla’s career journey from audit trainee to CFO
• How to succeed in senior finance roles with flexible hours and build mutual trust with your organisation.
• The role of finance in creative industries
• Building financial literacy across teams through internal training
• Approaching talent investment and balancing short-term results with long-term value.
• Tips for new CFOs on strategic planning, effective delegation, and building strong CEO partnerships.

Links mentioned: 

• Karla's Linkedin
• Learn more about Ogilvy

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