Ori Ben Ner’s father is an agronomist and serial entrepreneur, with 5 Ag tech companies to his credit. The Israeli farm family — 91 year old grandpa still operates a small farm — has an environmental proposal to reduce water consumption, packaged with a business proposal to make farmers more money. The company — SupPlant — uses plant sensing technology, AI, and data to achieve their goal of digitally informed irrigation decisions. With Ag’s natural resource “footprint” increasingly scrutinized, Ag tech’s role in farming is increasing rapidly. Listen to this! Sponsored by LandTrust landtrust.com