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In this episode of CFO 4.0, Hannah Munro is joined by Matt Topham, Director of Practical CFO, to explore what makes a modern CFO truly effective—from KPIs to strategic decision-making.

Key topics covered:

• Matt’s unconventional journey to CFO
• The realities of working as a fractional CFO and identifying clients ready for change
• How to use KPIs like productivity, overhead rate, and LTV to CAC to guide decisions
• Why speed and imperfection often beat precision in fast-moving environments
• Managing cash, growth, and risk
• Practical tips for new CFOs on building meaningful KPIs and driving strategic clarity

Links mentioned: 

• Matt's Linkedin 
• Learn more about Practical CFO

• Explore other CFO 4.0 Podcast episodes here.
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